Marketing
Why video games are the next frontier for brand growth
As gaming becomes a mainstream entertainment force, brands are finding new ways to connect with audiences inside the digital worlds they already inhabit. For business leaders, in-game integration offers a growing opportunity to build engagement, cultural relevance and brand growth.
Amanda Lacey
Executive Interview Feature
Full circle: Chris Pattinson
From testing engines in the swamps of Mississippi to leading the world’s largest Rolls-Royce Trent engine MRO facility, CEO Chris Pattinson is writing the next chapter of Singapore Aero Engine Services’ remarkable story – one built on partnership, powered by people and designed for the future.
Julie Cooper
Innovation & Technology
The promise that powers growth
The businesses winning on growth and profitability aren’t promising the world. They’re the ones who deeply understand what promises they are delivering and to whom.
Claire Mula
Innovation & Technology
Why A players are no longer enough
In an AI-driven workplace, companies need more than high performers. They need ‘Super Players’ – employees with the will, values, results and skills to create value, adapt quickly and help move the entire organization forward.
Verne Harnish
Marketing
Why video games are the next frontier for brand growth
Amanda Lacey
Executive Interview Feature
Full circle: Chris Pattinson
Julie Cooper
Innovation & Technology
The promise that powers growth
Claire Mula
Innovation & Technology
Why A players are no longer enough
Verne Harnish
