The global health and wellness industry is worth a whopping US$4.2 trillion – and it shows no signs of slowing down.
According to Gear Hungry’s analysis of Google Trends data over the past 12 months, these are the wellness trends set to dominate the coming year:
CBD beauty: searches up 376%
As more countries legalise cannabis, demand for CBD oil and cannabis products will continue to rise. There is growing research to suggest it may be beneficial in treating anxiety, depression, sleep issues, migraines, joint pain and chronic skin conditions such as acne. Also available in drops and in edible form, CBD is specifically used in skincare products for its healing, anti-inflammatory properties. To stand out, some brands have even started looking beyond CBD and are using other non-psychoactive compounds in the hemp plant such as CBC, CBG, and CBN.
Sound bath healing: searches up 285%
Designed to tune into the body’s internal frequencies to relax you and release tension, sound or gong baths are becoming increasingly popular. Despite the name, there’s no water involved. Instead, the practice involves ‘bathing’ in sounds created by special crystal bowls or instruments, which stimulate the alpha and theta brain waves associated with deep meditative and peaceful states.
Virtual wellness: searches up 242%
With the rise of virtual wellness, ‘not having enough time’ is no longer a viable excuse. Now, you can smash out a personalised fitness class from the comfort of your lounge room. From Peloton’s high-tech home equipment to Mirror’s interactive workouts and ClassPass Live’s real-time video, it’s never been easier to squeeze a workout into your busy schedule.
Breathing apps: searches up 219%
Despite being the most important function of the body, the power of our breath is commonly overlooked. Meditation apps exploded in 2019, and 2020 will see even more apps designed to teach breathing techniques that can help reduce stress and insomnia, control emotions and improve attention span. Why not download a free app like Prana Breath or Breathe2Relax and see what all the hype is about?
Wellness retreats: searches up 182%
Modern travellers are coming to expect a lot more from their holidays than all-inclusive drinks packages and cultural excursions. Seeking an escape from the stress of daily life, they want holidays that focus on soothing the mind, body and soul. From yoga and meditation retreats to digital detoxes and ayurvedic practices, these transformative trips will leave you feeling physically and mentally refreshed.
