From leather goods specialist to complete lifestyle brand, the family-owned independent Parisian label is ready to stake its territory in the US.
Longchamp is set to launch its first ready-to-wear runway show in September, with New York City the ideal backdrop to represent the brand’s evolving DNA; independent, free and daring.
In pursuit of the US and wider global market, Longchamp’s new flagship store on Fifth Avenue launched a collaboration with designer Shayne Oliver, and presented Kendall Jenner as the new face of the brand.
“We felt that this was the right time to take things to the next level and to set out our vision of the dynamic, cosmopolitan Longchamp woman,” says Creative Director Sophie Delafontaine.
“Longchamp has always acted on intuition – something we can allow ourselves to do because we are independent – and we chose New York as we are inspired by the energy and freedom of the city.”
The global brand will also celebrate its 70th anniversary at the Opera Garnier in Paris later this year.
“In Paris, we will celebrate 70 years of luxury and savoir-faire, while in New York we look ahead to the next 70 years,” said Global Communications and Marketing Director of Longchamp Marie-Laure Dubuisson.
The global brand will also celebrate its 70th anniversary at the Opera Garnier in Paris later this year.
Founded in 1948 by Jean Cassegrain, the brand is renowned for its wide offering of luxury goods sold in more than 80 countries.
Steven Kolb, CEO and President of the Council of Fashion Designers of America, expressed delight at welcoming Longchamp to Fashion Week.
“New York Fashion Week continues to provide a powerful platform for designers and brands to reach the US and global markets,” Kolb said.
