Originality and design have driven DeLonghi over the past decade as the premium Italian brand has energised the Australian market.
The CEO Magazine sat down with Paolo Albertoni, CEO of DeLonghi Australia, to discuss the company’s electrifying evolution.
“I have been working with the DeLonghi Group since 1997. I started as sales director for the Swiss, Spanish, and Portuguese markets. I then became the commercial director for North America, South America, and the UK region. Then the opportunity came up to come and lead the Australian and New Zealand markets. At the time I came here, we still had a distributor and the DeLonghi Group had a 49-per-cent stake in the distributor. After one year, the decision was made to take over the distribution of our products in Australia and New Zealand, so we set up two DeLonghi Group fully owned subsidiaries: DeLonghi Australia and DeLonghi New Zealand.
“The journey since I arrived in Australia has been really amazing for me personally, as well as for the company. When I arrived, I found that the brand was already very well positioned as a European premium brand, offering the right combination of style and performance. However, it was still a very niche brand.”
