Navigating a complex digital world and keeping pace with the latest developments occurring at breakneck speed can be a daunting challenge for businesses lacking the necessary expertise.
This is where Fulcrum Digital steps in – an IT services and digital solution engineering company, formed in 1999, which prides itself on guiding its clients from various industries through a journey of digital modernization, with innovation at its core.
“We have always been inspired by the newer technologies and the way clients can reinvent themselves.”
In a highly competitive market where IT players are jostling to offer the latest digital products, Founder and Chairman Rajesh Sinha reveals the firm stays ahead of the curve by crafting AI success stories for some of its most technologically savvy clients.
“We are imagining our growth strategy and over the next three-to-five years, we need to innovate faster than our competition,” he says. “We must experience new technologies faster for our clients and deliver production-ready AI solutions they can trust, believe in and implement.
“Once a company has an intelligent platform, it can deliver an experience to its customers. That’s where our heads are at.”
AI magic
Using one of Fulcrum Digital’s products, the AI Agent, as an example, Sinha explains that it can be built at a lower cost and faster speed than a traditional digital platform, but stresses it will require a shift in mindset from the business community, which may not happen seamlessly.
“Businesses have to imagine a new culture, a new phenomenon of an AI operating model,” Sinha asserts.
“What that means is the steps and the processes are going to be very different because now you have an AI agent who can understand, input and give you the right output. So instead of a traditional multi-step process, it’s just a two-step process.
“That is going to be more magical, and it will take people time to get used to it. It’s a journey, it’s not a destination.”
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For companies that are not yet digitally mature or ready for AI products, Fulcrum Digital offers a variety of other services, such as cloud engineering, enterprise software and data analytics.
“We have always been inspired by the newer technologies and the way clients can reinvent themselves,” Sinha reflects. “That has been the philosophy and the culture of Fulcrum, that our people continuously learn new things and bring fresh ideas to the client. That’s what differentiates us in the market.”
Risky business
Sinha acknowledges that developing cutting-edge technology and AI tools in a rapidly evolving landscape comes with risks, which the firm is prepared to navigate.
“New technologies are risky – they are changing every second. It’s very difficult for anyone to keep up with the emergence of new functionalities, features and models,” he says.
“We take baby steps to test certain technologies in production and if they work, we take bigger steps in building larger applications.”
“But the way we are trying to handle this is by saying, ‘Yes, there are thousands of things evolving, but can we just identify five areas that are relevant to our clients and to us and focus on them?’ You have to be careful.
“We take baby steps to test certain technologies in production and if they work, we take bigger steps in building larger applications.”
A culture of trust
Trust, both with clients and employees, is central to Fulcrum Digital’s culture and success. Clients trust Fulcrum to deliver on its promises of innovative products, and employees are encouraged to take risks and make mistakes without fear.
“If there was no risk or trust, employees would be too afraid to innovate,” Sinha says.
Coupled with an entrepreneurial mindset, this creates a unique employee culture that continues pulling clients back to the company.
“When the idea comes in, our employees work with clients, they understand how revenue is generated and the costs of operations. They think like business owners,” he says.
“Our clients often say, ‘Your people are different. We like working with them’, which is why they stay with us longer.”
“Data and intelligence together are the key for making the greatest company on this planet because data is the key for AI and intelligence and future intelligence.”
Looking ahead, he says that the future of any business is going to be data driven and metrics driven.
“You have to have data behind everything to measure and monitor. Data is your new money, data is the new oil, data is gold in the market,” he says.
“Data and intelligence together are the key for making the greatest company on this planet because data is the key for AI and intelligence and future intelligence.
“We live in a different version of the world now where humans and machines coexist together. We have to imagine a society where we are coexisting as friends; we need to make life better with additional hands and super brains. So why not make the planet better with so many super brains around us?”
