As a leader, it is important that your online profile has the power to make a positive effect on your organisation and future career prospects.…
Business Categories: Marketing
The rise of social media, and the chance to instantly call-out bad practices, not to mention a society increasingly used to whistleblowers, means brands are…
Already 2017 has seen a whole host of ads that leave viewers wondering, “What were they thinking?!” Find out what businesses can learn from these…
Airbnb seemingly grew to be the world’s leading hotel group out of nowhere. Here are 6 things we can learn from their marketing strategy.
Doing media interviews as a CEO is vital for establishing a credible personal brand. Use my tips on how to nail a media interview no…
Are you making it easy for your customers to buy from you? If not, you should be. Here’s a simple and effective way to get…
As we become an increasingly global society, female leaders need to come together to support one another.
Similar to an elevator statement, a personal brand statement encapsulates who you are and what you stand for. It’s concise and clear and should make…
If your brand simply didn’t exist, what impact would that have on your consumers? Knowing your brand’s purpose is paramount for success.
Forget your brand. Today’s CEO needs to focus on building a solid reputation and the rest will follow.
The best organisations today are implementing clear and focused marketing strategies that place the customer front and centre.
Successful content marketing always comes down to the quality of the story. Whether written, filmed or illustrated, there is a key formula for getting it…
