From legendary comedian Rowan Atkinson sporting the iconic Petit Prince by IWC to Bally joining forces with popular street artist Shok-1, heritage brands continue to…
Business Categories: Marketing
Marketing is changing. It’s important for every facet of the business to come to grips with these changes, and to empower the marketing team with…
The role of influencers in marketing campaigns has become more commonplace – and more sophisticated. We look at why having an agreement can ensure your…
The luxury experience is constantly evolving and modern brands must find what makes them special or risk being left behind.
An increase in new followers for your brand after influencer activity is also evidence that the campaign is working.
Embracing authentic communication leads to improved connection, engagement and ultimately better business results.
More and more brands are getting involved with social media influencers – what can they do for you?
Award-winning CEO and founder of The Right Fit Taryn Williams shares some smart ways to create enough fresh content to feed hungry social media channels.
A brand audit could be one of the most important things you do for your business this year. Let’s take a look at the benefits…
The role that content services play in an organisation has never been more critical to business success. What does this look like?
How can companies improve falling customer loyalty rates? How can they rethink what loyalty means for their customers and for their business?
Personalised marketing allows you to drive customer loyalty by laying the foundations for a long-lasting relationship.
