Similar to an elevator statement, a personal brand statement encapsulates who you are and what you stand for. It’s concise and clear and should make…
Business Categories: Marketing
If your brand simply didn’t exist, what impact would that have on your consumers? Knowing your brand’s purpose is paramount for success.
Forget your brand. Today’s CEO needs to focus on building a solid reputation and the rest will follow.
The best organisations today are implementing clear and focused marketing strategies that place the customer front and centre.
Successful content marketing always comes down to the quality of the story. Whether written, filmed or illustrated, there is a key formula for getting it…
As a leader, it is critical to surround yourself with contacts that can help grow your personal and professional brand. Here’s how to get the…
Media training can be invaluable, even if you don’t talk to journalists.
2017 is set to be a promising year for business growth. Now’s the time to put an action plan into place to scale up your…
You’ll get knocked down. But you’ll get up again. Entrepreneurship wasn’t meant to be easy.
Your company faces disaster, and only a swift, effective PR response can save it. But is your in-house PR staff capable of that response?
Every leader needs a standout bio that promotes his or her personal brand. Here are six tips for how to write one.
Just because it’s legal, doesn’t make it right. Many executives have learned the hard way that a legalistic approach can come at a reputational cost.
