He went on to become the CEO of a successful startup in the ninth grade and founded a music production non-profit, donating its proceeds to charity. After serving for more than six years as a developer, team lead and project manager in the prestigious IDF unit 81, Maslansky, along with his partners Aviad Coppenhagen (CTO) and Joshua Kaufman (Product), created Atly to provide a better way for people to find their new favorite place.