Petra Smith is the Founder and CEO of Squirrels & Bears, an award-winning marketing, PR and design agency. With over 17 years of combined in-house and agency marketing experience, working with B2B and B2C brands globally, Petra brings together marketing psychology, data-driven insights and creative strategies to enable lasting growth through content and marketing solutions that resonate with the audiences that matter. For more visit www.squirrelsandbears.com
