His second book, Magnetic: How Great Leaders Persuade and Inspire, is frequently used as communication textbook to help business students speak with confidence and influence in the world. For more information visit www.linkedin.com/in/clipp/
Chris Lipp
Chris Lipp is the author of The Science of Personal Power. He is a leading expert in persuasion with decades of experience as an author, professor and coach. Often called the ‘Pitch Guy’, his first book, The Startup Pitch, introduced the modern framework for investment pitches that is now used ubiquitously by global accelerators and institutions.
