Scratch the surface of shiny St Moritz, which is a lofty 1,856 meters above sea level, and you’ll soon discover a wealth of history, colorful characters and grand historic hotels, without even clicking on your skis.
The panoramic views stretch off into a seemingly unreachable distance, and a series of walking tracks lead off into the rich natural beauty of the Apple Isle.
Billions of dollars will change hands and billions of fans will tune in, but who will actually make a profit out of the greatest sporting show on Earth? With just weeks to go until the famous torch is lit, here’s how it’s shaping up.
From AI influencers to digital fashion, generative AI is reshaping not only how organizations function but also the way the world will look in our collective future.